hjälten – 25

15/01/26 - 10:30 - In: WHAT I DO

Skärmavbild 2015-01-17 kl. 18.13.48

new music video for hjälten, directed by me

hear more here

read more here

 

YouTube Preview Image

 

IRINA MAGDA

15/01/23 - 08:02 - In: WHAT I DO

linasoderstrom_irinalinasoderstrom_irina1linasoderstrom_irina3linasoderstrom_irina4linasoderstrom_irina5linasoderstrom_irina2

Irina Magda, Tokyo 2012

miss you baby

xmas

14/12/29 - 10:57 - In: WHO I AM

xmas18xmasxmas4xmasssxmas3xmas7xmas15xmas11xmas10xmas13xmas8xmassxoxo

 

 

DECEMBER

14/12/21 - 10:24 - In: WHAT I DO

1419185947467 bjorn_55944119

NO MORE DRAMA

14/12/12 - 04:34 - In: WHAT I DO

 

14 years old, my first show. She gave me a cat sweater and a golden mantle. I wore them everyday.

I had never walked in high heels before. I practiced around the kitchen table for hours the night before. I was nervous, curious, restless. I remember the feeling backstage before the show. The smell of Elnett hairspray. The make up artists making sure everybody got their lips done. The young girls supporting each other, but still thinking about their own walk and how they looked in the mirror.

I looked up to one girl who was a bit older, maybe 17. I thought she was so beautiful and seemed self conscious. She had done this many times. She got the best dress and started the show. I wanted to be like her when I grew up. She talked to me just before I went out. I will never forget those words.

Don´t think.

Adrenaline. 

 

idaida

 

My 25th birthday. I went to see an opera at the Royal Castle in Stockholm. I got to borrow a tulle dress and light blue cinderella shoes. I felt like a princess all night. 

Summer 2013. Fittings at her showroom in Hornstull, observing the process of creating the pieces. Just being there made me dream away. There was a stand with all the couture dresses in the middle of the room. I couldn´t stop watching it. The room was filled with lace, tulle, velvet and sequins.

If I ever get married I want to wear a dress from her, or the mantle.

 

 

Stockholm Fashion Week. Ida Sjöstedt AW14. Felt the energy from backstage. Remembered the feeling from my first show.

No More Drama. Chakra dress. 

I knew I had to make a film about it.

 

Skärmavbild+2014-10-19+kl.+21.38.06

 

Article for The Forumist

5 of 399 |123456789...Last »
News 1 month ago Freshnet

For all you single fashionistas out there, let me present your very own dating app. The Inner Circle is a selective dating app that connects ambitious, like-minded people all over the world. As a response to the real life problems we can face when searching for a date. The three year old app found that […]

Collections 2 months ago Yasmine Mubarak

Nike is still finding new ways to revolutionalize Free technology, as their latest Nike Free RN Flyknit showcases an updated outsole that improves the flexible advancements of its predecessors. A new pattern utilizes a multi-directional functionality that expands outwardly to help runners move with ease like never before. The Flyknit upper flexes a slip-on construction […]

Collections 2 months ago Yasmine Mubarak

IVY PARK, Beyoncé’s own fashion label is finally here. Crafted in conjunction with Sir Philip Green, Bey’s IVY PARK is billed as “merging fashion-led design with technical innovation. Creating a new kind of active wear: modern essentials for both on and off the field.” The collection will be centered around three core legging styles and […]

Culture 2 months ago Yasmine Mubarak

Swedish furniture manufacturer IKEA will reportedly be selling limited edition fine art pieces as part of its new “Art Photography” collection. A follow-up to last year’s street art range, the series will include 11 works by contemporary photographers from around the world such as Rankin and Jill Greenberg. The affordable prints that will be on display at IKEA […]

Culture 2 months ago Yasmine Mubarak

Carpool Karaoke have being a huge hit, where you for 15 minutes can join James Corden for a ride with some of the biggest stars right now. And this one we just have to share with you. Looking for a way to make your morning a little more bearable? In a hilarious new Carpool Karaoke […]

Culture 2 months ago Yasmine Mubarak

Mysteryland, The Netherlands longest running dance festival in the world, have presented the first wave of acts confirmed for 2016. On Saturday and Sunday, August 27th and 28th, visitors can enjoy an entire weekend of adventure in a world of electronic music, art, and culture. An absolute audience favourite on the program is two-time GRAMMY winner […]

Culture 2 months ago Yasmine Mubarak

Some dark-toned plasters, tights, a few foundations: the provisions the fashion world makes for people of color still have a long way to go. Happily, it looks like the ballet world is taking a step in the right direction, with ballerino Eric Underwood helping create what he’s claiming is the world’s first black flesh tone […]

Collections 2 months ago Freshnet

Today is not an ordinary day, its’ Air Max Day. When Nike first released the Air Max 1 on March 26, 1987, it’s safe to say they released a revolution. Although Nike had been placing air cushioning into its shoes since 1979, it wasn’t until 1987 that it made this technology large and visible enough for […]

Culture 2 months ago Freshnet

The road trip – fictional or otherwise – has fuelled the imagination of some of the most influential figures in literature, film, art and music. Consider Tom Wolfe’s epic 1966 novel The Electric Kool-Aid Acid Test, which details a psychedelic, acid-enhanced journey through America on a customised school bus; or more recently, Alexander Payne’s dark comedy Nebraska (2013), […]